With the advent of smartphones and tablets, nobody would have ever realized how huge mobile media marketing is today. If you look back just a decade ago, smartphones and tablets were practically unheard of. Mobile phones were being sold largely on the premise of clear calls and ease of text messaging among other things.
But nowadays, we have seen a wonderful integration of mobile technology and mobile marketing coming to your smartphones and tablets in a more potent and effective way of marketing that the advertising companies of the 20th century couldn’t even dream of. If it takes years to reach 20 million through traditional radio and television ads, this only takes a fraction of that time through internet and mobile marketing.
Here are some trends and predictions about mobile media marketing that you never saw coming:
1. The internet is now one of the most important marketing tools for business.
If you were talking about advertising through the internet in the 90’s, you would probably get laughed at all the way back to your home. Fast forward a little over ten years, and now you’re the one laughing all the way to the bank. You need to make sure that you take advantage of this innovation first before your competition does.
Thanks to the Internet, marketing is now more cost-effective and efficient. The thing about traditional advertising is that it’s not exactly catered to target markets the way the internet recognizes user behavior and movement. Add that to mobile marketing and you have advertising that will be able to reach people who go online even when they are on the go.
2. Smartphones and Tablets have been quickly outpacing sales of traditional desktop computers and laptop computers.
If you want to use a computer, you are no longer confined to your office cubicle, or your home. As a matter of fact, you aren’t even confined to your laptop and the limited area you can use to operate it despite its portability.
3. Social Media Networks are now one of the most important businesses for mobile media marketing
Big businesses are so serious about these social media networks and mobile media marketing that the latter have even decided to go public. They have now become so big in size that if Facebook were a country, it would be one of the most populous counties in the world.
Big businesses look at these social media networks as one of the best and most powerful tools at their disposal for marketing and advertising. With millions of users registered in their networks, their user behavior and online presence can be better tracked in order for businesses to fine tune their marketing into the people they want to reach. And with mobile media marketing, marketing strategies of businesses can reach them even when they are out of the office or away from home.
4. 3G, 4G, and LTE coverage are getting bigger and bigger
Mobile Marketing wouldn’t be where it is today if telecom providers didn’t expand their networks to support 3G, 4G, and LTE. If smartphones and tablets were only limited to wifi hotspots, online marketing would still be limited mainly to desktops and laptops.
In fact, getting bigger and bigger is a huge understatement. Mobile data coverage in developed countries are so widespread that people are online practically the entire day. Add mobile media marketing into the mix and you’ve got yourself advertising that’s far reaching.
5. It is now mandatory for social media to be optimized for mobile users
That’s right, there are now desktop and mobile versions of practically all websites today. This has been tailored to suit mobile users who opt not to use desktop computers and laptops. Queue entrance for mobile marketing.
But since mobile online browsing is now very big, websites are also configured to fit smaller screens. This allows mobile media marketing to be more effective. Could you imagine being interested in an internet ad when it looks so small or too big for such a tiny screen?
In short, what we’re seeing here is a shift from the more traditional computers such as desktop computers and laptop computers to mobile devices. That’s the plain and simple reason why mobile marketing has become so big that it has become one of the biggest fields businesses are focusing their advertising on. There are so many opportunities for you to expand your business with mobile media marketing really; it’s all up to you if you want to take advantage of it.